Welcome!

Welcome to our blog, we made this to record the making of our music video for our A2 Media Studies Portfolio, our group being 13D3. The music video we will be making is for a song called 'Tonight' and our group consists of Alia Rehman, Gemma Blackman, Gurleen Dhameja and Zaynah Uddin.

Friday, 8 October 2010

Theory Lessons

Before starting our practical work, we had theory lessons with our teachers where we were taught about different iconography in different music videos. Along that, we were taught about videos such as 'Crazy in Love' by Beyonce, 'Just' by Radiohead and 'Stan' by Eminem. Through these videos we learnt about the narrative of a music video and how they can have completely different meanings to the actual song and how a narrative is not important at all in some music videos due to it's stars.
For example: Crazy in love- the video is mainly based on Jay-Z and Beyonce's stardom where there is a use of voyeurism as we watch Beyonce do a photo shoot in the video and due to her revealing clothes; Jay-Z is rapping about his life and the money he has and he is evidently wearing a lot of 'bling' and expensive clothes. They both are in one video but completely contrast each other, as in, Beyonce is showing her body and is acting like a pole dancer where as Jay-Z is completely covered in clothes and and doesn't even pay attention to her.



Another Example we looked was 'Just' by Radiohead; in their video there was a strong element of a narrative and the outstanding feature in it was the dialogue which was shown through subtitles as we couldn't hear the people talking; this made it more interesting to watch.

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